Sharing what we learn with the community...

Marketo Tips, Tricks and Gotchas

We are helping several customers to get most out of Marketo since last 5-6 years. Many times, we investigate and implement things that are never done before. We take notes each time we do such tasks for out future use. And to share with the Marketo community here...
Read our Blog You Might Like

Dynamic Promotion Codes in Email

Personalized promotion codes in Marketo emails

We had several customers that were looking for this functionality. One software company wanted to generate unique promotion codes from their software and send these promotion codes to prospects who request one using a Marketo web form.

Thus the functionality needed was that, when a new prospect fills a Marketo web form, business logic in Marketo should ‘fetch’ a new, unused promotion code from a list of promotion codes and send it via email.

We created an integrated solution for them using web hooks at and some simple Marketo smart campaigns that allows them to securely upload a promotion code CSV file.
When a Marketo form is filled, automatically an unused coupon code gets picked up from that promotion codes table and gets included in the email.

Marketo Super Experts from Bright Aspects

Need help with your Marketo? Big or small, we’ve got a solution for your Marketo related needs when you need it.