December 31, 2016 Rajesh

Behavioral Lead Scoring in Marketo

Marketo scoring

In past several years, we have worked with dozens of customers to implement lead scoring strategies in Marketo and similar solutions. While we have implemented different scoring schemes used in different customer instances, there are some common best practices that are transferable.

Depending on the industry, business model and go to market strategy, each company has different ways to track and score on lead’s behavior.

And then there are specific, unique scoring algorithms used for unique needs of each customer. For a SaaS company, these are different than a consumer durable company and even a capital goods company. We bring some unique perspectives about this based on our work in the past and would love to share…

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