December 31, 2016 Rajesh

Advanced Demographic Lead Scoring Techniques

Demographic scoring in Marketo

While basic demographic lead scoring is a good start, there is so much we can do. A correctly implemented Marketo instance gives a marketer a lot of signals and factors to consider for additional lead scoring. For example,

  • Invalid data such as Names
  • Invalid phone numbers
  • Invalid email address etc

We can also score based on other criteria like target account, seniority, industry sector, job function etc.



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